I was recently asked by a client what I thought the impact of drones would be to business. I was aware of some testing done by Amazon and some other media hype at the beginning of the year but what I hadn't realized is how sophisticated this area had become recently. In the past week six Hollywood companies received permission to fly camera drones as part of future productions. Meanwhile in Europe this week, DHL were first to use a drone to deliver a medical package to the car-free island of Juist in Germany.
Here is an article we found from earlier this year giving a good oversight to just how serious companies are about using drones as part of their delivery strategies.
- Ron Baker
Published: 28 April 2014 Updated: 09:24, 28 April 2014
London Evening Standard
Google’s recent announcement that it has bought a company called Titan Aerospace means that the internet’s three biggest giants are all now “in” drones. Facebook, which considered buying Titan itself, has purchased a Somerset drone-maker called Ascenta, and Amazon is already fiddling around with the eighth generation of its Prime Air drone, promising that it will be delivering packages by 2015.
All of which means that the future of retail and technology — and perhaps much else — is nothing less than a Game of Drones. If you’re a major multinational corporation, army or key emergency services provider and you haven’t either invested in a drone manufacturer or at least trialled the things, you’re in danger of looking hopelessly out of step.