Electronic vehicle enhancement represents a huge growth area in the automobile manufacturing business.
Here is an article reported earlier this year from IEEE on the potential in advanced electronic assistance in vehicle control.
Earlier this week, I wrote about Google's latest self-driving car demo. The company’s fleet of autonomous vehicles give us a window to the future of automobile travel.
But a new report from Lux Research released this week adjusts the view a bit, describing the opportunities and challenges that lie ahead.
The report notes that as today's premium driver-assist and safety options become standard features, these "smart car" technologies will become a US $87 billion in 2030, offering new and potentially lucrative revenue streams for automakers as well as the suppliers of advanced hardware and software for vehicles.So despite the hype over self-driving cars, most of the change in the automobile market will come in the form of near-universal availability of driver-assist features such as adaptive cruise control, lane departure warning, and autonomous emergency breaking—capabilities that we already see in high end vehicles.
Full article here Self-driving Cars Will Be $87 Billion Market by 2030